Digital Display
Branding - Engagement - Sales - Cost
How to automate digital display
Automating your screens with digital display involves key steps to ensure your content remains fresh and engaging with minimal manual effort. Follow this guide to achieve seamless automation:
Here's a step-by-step guide to help you get started:
Select the Ideal Digital Display Software!
Opt for a powerful digital display content management system (CMS) that facilitates automation. Ensure it includes features such as scheduling, content templates, and integration capabilities.
Develop Dynamic Content
Craft dynamic content that can automatically refresh based on various data sources. Examples include:
- RSS Feeds: Incorporate news, weather updates, or social media streams.
- APIs: Link to external data sources for real-time updates, such as stock prices or sports scores.
- Live Data: Show real-time information like flight schedules, sales figures, or event announcements.
Plan Content Scheduling
Leverage your CMS's scheduling capabilities to automate content displays:
- Timed Scheduling: Designate specific times and dates for content to appear.
- Segmented Scheduling: Schedule varied content for different times of the day or week.
- Ongoing Events: Automate content for regular events or promotions.
Utilize Content Playlists
Arrange your content into playlists for easy management and scheduling. Playlists facilitate rotating content, ensuring your displays stay dynamic and captivating.
Track and Evaluate Performance
Utilize the analytics features of your CMS to assess content performance. Monitor metrics such as viewer engagement, dwell time, and interaction rates to refine and enhance your content strategy.
Maintain Regular Updates
Even with automation, regular checks and updates are essential for smooth operation. You should periodically review and refresh automated content.
Educate Your Team
Ensure your team is skilled in using the digital display CMS and familiar with automation workflows. Regular training sessions will enable them to troubleshoot effectively and leverage the system's full potential.
Boost Sales with Digital Display CMS
Regardless of the location of your screens, your can broadcast your content right from your computer
Real-Time Promotions
Quickly refresh and display promotions to attract more customers and stimulate spontaneous purchases.
Customized Content
Adapt content to align with customer preferences and behaviors, improving the shopping experience and encouraging repeat visits.
Upselling Opportunities
Utilize targeted advertisements and suggest complementary products to boost average transaction values.
Live Updates
Maintain your displays with the latest offers, seasonal items, and new arrivals to ensure customers consistently see timely content.
Elevate Aesthetic Impact
Captivate customers with high-quality images, videos, and animations, showcasing your products in a more appealing and enticing manner.
Insightful Analytics
Utilize data to track customer engagement and refine your strategies for optimal results.
Reduce Costs with Digital Display CMS
Adopting a digital display CMS can reduce costs through various methods:
Power Savings
Utilize energy-efficient displays to lower electricity consumption and reduce utility expenses
Operational Efficiency
Implement automation for content updates and scheduling to conserve time and lower labor expenses
Waste Reduction
Minimize waste by eliminating excess and obsolete printed materials
Unified Management
Control multiple displays from one platform, minimizing the need for in-person management and upkeep.
Boost Client Engagement with Digital Display CMS
Increase client engagement by utilizing a digital display CMS
Customized Content
Adapt content according to client preferences and behaviors to create more pertinent and attractive displays.
Real Time Updates
Maintain client interest by keeping your content fresh and current with live updates and real-time information.
Impactful and Visual displays
Incorporate high-quality images, videos, and animations to create eye-catching displays that draw in viewers.
Precision Messaging
Send customized messages and promotions to specific client segments, enhancing the pertinence and effectiveness of your communications.
Revolutionize your communication to reach prospective customers. Understanding how IXC works is crucial to maximizing its potential for your business. Our solution prioritizes simplicity and efficiency, enabling even those with minimal technical expertise to set up and use our platform effectively.